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Write and schedule posts in Studio

Studio is where you write. One post can go to many channels, and each channel can have its own words.

One post, many channels

Write the shared text once. Choose a channel on the left to give it its own text, post type or files; the others keep following the shared post.

The live preview shows roughly how each network will show your post.

Checks before you post

  • Each channel shows its character count and what it will post as (Text, Photo, Video, Reel…).
  • Anything a network won’t take is flagged with a fix: text too long, a missing link, a file type it refuses.
  • Links can be tagged for analytics with “Track link clicks (UTM)”.
  • On Facebook Pages, Instagram, LinkedIn, Bluesky and Threads a channel can have a “First comment”, posted under the post right after it goes live. The post page shows whether it went up.
  • On Instagram, “Collaborators” invites up to 3 accounts to share the post, and “Tag people” tags up to 20 accounts on the photo or reel.

When it goes out

  • Schedule: pick a date and time in your workspace’s time zone.
  • Add to queue: the next free time slot of each channel.
  • Publish now, or save as a draft and come back later.

Writing with AI

When AI writing is on for your workspace, the AI writer suggests versions for each network, including titles and tags where a network has them. Use one version, improve it, or use them for all channels at once. Nothing posts until you choose to.